Token economics is reshaping enterprise AI GTM. This post explains how AI usage costs flow through the enterprise AI stack, why usage is not the same as ROI, and how token costs could change AI pricing, buying behavior, inference strategy, and vendor positioning.

This ElevenLabs B2B GTM strategy teardown examines how ElevenLabs can move beyond “AI voice generator” positioning to become the voice layer for AI. The post analyzes ElevenLabs’ enterprise opportunity, target ICPs, B2B sales motion, competitive landscape, and positioning strategy as voice AI expands into customer support, contact centers, developer APIs, content workflows, and AI-powered business automation.

This is the first post in a four-part series on analyzing evolution of ElevenLab’s product and GTM from AI voice generation to an Enterprise tool. 

The #1 question in every enterprise deal isn't "does this work?" It's "can you prove what it's worth to us?" Most companies have a generic answer “It saves time, it’s more efficient, improve performance” 

ChatGPT, Claude, Google Gemini and Perplexity are recommending vendors, shortlisting products, and shaping buying decisions at scale. However, there’s not much visibility into how or why. We've been here before with search and mobile, would the AI ecosystem be different?

GEO and AEO tool landscape analysis and comparison. Most GEO tools tell you whether your brand shows up in AI-generated answers. Very few tell you why and almost none help you do anything about it. Here's how the current market actually breaks down.

GTM positioning and messaging analysis of Clay.com. Covers what Clay is, who it’s for, how it benefits their ICP, competitive landscape, and positioning and messaging.